Facebook Marketing 8 Top Tips

Facebook Marketing 8 Top Tips 


Facebook has now passed 620 million users and is a social media platform that can not be ignored by any brand trying to build a serious online presence.

Many companies are struggling with their Facebook marketing campaigns.  Some companies have no Facebook marketing campaigns at all!  Many companies still do not think Facebook is revelant.

If you know of a business that is still in doubt of the power of Facebook then you can tell them about these 10 reasons your business needs a Facebook strategy.

Those people looking to join up with a community of Marketers on Facebook should join our Facebook Marketing Mastermind group on Facebook!

You will find a free report at the bottom of this page called: 8 Keys To Success For Facebook Marketing.

Here is my take on the most important points in the Facebook Marketing report:

1. Set Community Expectations

This includes what fans expect from brands such as deals, tips, support or just news and information.

In terms of consistency it is important to post updates on a regular basis.  If you post updates every day for a month, then neglect them for a week, you will be running against the content expectations you have set in your community.

A few posts a week is plenty, and with this style you have enough room to plan a few weeks ahead wit what you will post.

2. Provide Cohesive Branding

Create a familiar experience for fans and differentiate your page from other brands. A great way to make your Facebook page stand out from the crowd is by offering an exclusive piece of content, such as an eBook or video, to people who join your page.

Brands must complete their profile information, upload branded logos and maximize profile pictures. Create custom features and applications that resonate with your brands theme

3. Be Up to Date

Keep interaction high with with fresh timely content. Suggestions are things like ensuring that you have the right mix of of conversational and promotional posts and updates.

Post content using the 80/20 rule: 80% should be informational, educational or have entertainment value. Only 20% of content should be specifically about the brands product or services.

4. Live Authenticity

Build trust by personalizing interactions with a human touch. Post should be written in first person, using a conversational tone.

This will enable deeper relationships and brand loyalty. Administrators should have their names and photos displayed.

5. Participate in Dialog

Connect with customers by fostering 2 way dialog. Two way dialog spurs interaction, trust and the spread of information.

When fans comment, acknowledge them and reward the individual for participation and publicly thank them for being a fan.

Direct conversations with consumers cascades to their network. Each time a fan comments on a Brand’s Facebook page, that interaction is shared with an average of 130 friends.

6. Enable Peer to Peer Interactions

Be efficient and enable the crowds help. Customers are already talking to each other and brands should enable this natural behavior.

Ask fans to respond to each other, showcase fan contributions and recognize top contributors on Facebook’s wall.  One way to do this is to have a “fan of the month” promotion.

Take this engagement to the next level by enabling Facebook’s discussion board features.  Participate in these discussions and feature “customers” top questions and answers.

7 Foster advocacy


Foster word of mouth – the holy grail of marketing. Prospects trust customers more than they trust brands, so promoting advocacy is an essential strategy.

Start by simply asking existing fans to suggest the page to others or “like” a wall post.

Take it to the next level by encouraging fans to do something on the page that is worth sharing with their Facebook , eg “voting on something” or “sounding off” or even sharing videos or photos. Create polls and contests.

8 Feature aCall to Action

Bring it back to business and provide a succinct next step. A “call to action”. Many brands fail to deliver simple calls to action that lead from fans from engagement to purchase.

The idea is is to eventually sell more of one’s product! Start with simple, yet immediate call to actions on your landing page and wall page.

Ask fans to “Like” your page, and sign up for emails or newsletters.

Lead new visitors and existing fans to custom tabs where they can view exclusive deals, browse products and make a transaction.

Check out our Custom Facebook Pages for a few examples of the custom pages we have created, and the calls to action they have featured.
Referance:www.hackingarticles.in