FACEBOOK GENERAL TIP


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FACEBOOK GENERAL TIP

1. Use every status update category: Text, links, images and video. Variety increases
reach and user engagement.
2. Use the 80/20 rule: 80% of status updates should give value to the fans first, 20%
of status updates can be promotional, or brand first.
3. Post like a friend, not a brand: Humanized language gets a better response.
Trademarks and press release styled writing destroy the potential for a
relationship and turn fans away.
4. Reply to fans when they comment on status updates. This encourages fans to
comment more and increases the total interactions count for an update.
5. Stop automating blog post or tweets to Facebook. Facebook is its own platform.
Treat it accordingly.
6. Break News: Announce products, sales, website poll results, event news and
more. If users know your Facebook wall is the most timely source for certain
news it will drive them back.
7. Like other pages as a page: Find pages that are related to your business. Mention
and thank these other pages to encourage cross promotion partnerships.
8. Avoid complicated words and phrases: Fans respond more to simple language.
9. Talk about Facebook: Facebook is the most shareable topic on Facebook
(according to HubSpot research). Try to include Facebook mentions that are
relevant to your brand or industry instead of just posting about Facebook
generically.
10 Use short status updates: Use 10 words or less when possible.
Celebrate milestones. People like numbers and they like celebrating. Share with
fans when you reach 5000 fans or your first status with 100 likes. The more
creative the better.
Exclaim! Start a status update with an enthusiastic declaration like “Wow,”
“Whoa!” or “Hot Diggiddy.” Use corny eclamations at your own risk.