Looking for cheap outsourcing alternatives? Chances are, you would have came across Fiverr, an online community where you can find freelancers who are willing to offer various services for just $5. One offer you will come across frequently is the typical “I will send your message or website URL to 5000 of my Facebook Fans” or “I will send your own customized tweet to my 55,000 Twitter Followers” offer. Social media marketing is a great way to expose your business but you have to be cautious about such services, especially if they are offered for just $5. They either have the potential of causing a viral growth for your marketing campaign or perhaps ruin your reputation altogether.
Why you could be wasting your money on Fiverr…
Yes, you only pay $5 to test out a Fiverr service but this could have easily come at an opportunity cost for another effective marketing strategy. If you are on a very low budget then I would try and stay and away from Fiverr when it comes to advertising opportunities. Here are a few reasons why.
#1 Sellers may claim that their Facebook Fans are targeted for a certain niche but this may not be the whole truth. Instead, they could have easily created a large fan base by using various black hat techniques (e.g. creating spam accounts). This means there is no value in promoting to these followers as they won’t convert, regardless of what message you are trying to get across.
#2 Social Media is all about building trustworthy relationships between you and your followers. Rather than trying to communicate with all these followers who probably have no clue who you are, focus your money and efforts on creating your own social media pages and work your way up from there.
It’s only $5. How do I find a good service?
There are various factors which determines a good Fiverr social marketing service. Here are two important factors you might want to consider.
#1 Seller’s response
Contact the sellers and ask them to address any concerns you may have (e.g. is your audience targeted? What is the working time frame? Can I see an example of a previous transaction?). A genuine seller who wants to provide quality service will address these concerns immediately. If they do not reply then you might as well forget about their service.
#2 Feedback
Every Fiverr service has a feedback section where buyers can rate and comment on the seller’s service. You want to focus on services which have an overwhelmingly positive response. Warning: Some Fiverr sellers may use black hat marketing methods to spam positive comments on their service page. Read the comments carefully and make sure they are personalized.
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