Keep testing and improving
The most successful advertisers on
Facebook refresh their ad creatives every
10–12 days. Test multiple ads and use the
reporting in your Ads Manager to see which
has the biggest impact.
Keep this list close by and refer
to it regularly.
Body text:
1 Ask questions to engage your audience
2 Include a call to action – tell users what
you want them to do
3 Highlight discounts or free offers
4 Keep the language simple, short
and concise
Image:
5 Use an image that speaks to
your audience
6 Avoid logos unless your business
is a very well-known brand
Destination URL:
7 Send users to a relevant landing page
Targeting:
8 Choose a location where your
customers live
9 Use the profile of your current
customers to understand what
demographics you should filter your
audience by
10 Target users based on their interests and
likes, not what they might search for
Checklist
– Body Text
– Image
– Destination URL
– Targetinga
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