FACEBOOK PROMOTION


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 FACEBOOK PROMOTION
Crowdsource: Ask fans to tell you what coupon they want next or what recipe
they want to see next on your blog. Make sure if you are asking for fan feedback, 
you are able to act on it first.

Make your Facebook page part of a larger contest or campaign: For instance
post clues on your wall as part of an online scavenger hunt that includes your
Twitter account, blog, and Youtube channel.

Control the description text Facebook displays when you share a link. When
you share a link on your wall, the text under the page title is called your meta
description. By default this text will usually be an excerpt of the first few words
on the page.

Include links in text status update and not the links box. The update will display
the link as clickable in addition to the normal title, photo, and meta description of
the link. At a minimum this allows an additional opportunity for a fan to click the
link. These links stand out as different and can get clicked on more.

Keep fans on Facebook: When promoting contests, email sign ups, sales pages
or other calls to action, send fans to a Facebook tab for these actions whenever
possible. Research shows conversion rates increase when Facebook users do not
have to leave Facebook.